While John Cloud erred in several ways in his Time magazine
 article titled Why
 Exercise Won’t Make You Thin, he's correct on the fat loss issue. Many
 people including the Surgeon General have lambasted Mr. Cloud for his candor
 and scientifically sound information on getting svelte. 
 What he was saying is that exercise does not affect fat loss
 much if at all. And research on the subject of exercise and fat loss supports
 his statement time and time again. Even the American College
 of Sports Medicine agrees that exercise does little to affect it as we’ll learn
 shortly. 
 The knee-jerk reactions that bombarded the internet lambasting
 Cloud for the article which include Jake Steinfeld (the Jake of  Body by Jake Fame) only serve to keep people
 fat and injured.  They assume that Cloud
 is saying that exercise is not good for us or that it provides no benefit. That
 is not what John Cloud was saying. And he does, in fact, make mention of the many
 benefits of exercise. In fact he even says at the end of the article “You
 should exercise to improve your health…” Again, the title of the article is
 "Why Exercise Won't Make You Thin." And it won't. It never has and
 that is a fact of science. Good for John for having the guts to reveal this
 information and help us all get closer to the truth and, perhaps, save us from
 an orthopedic injury. 
 Jake Steinfield, who may I say I respect and admire, had
 this to say on his Huffington
 Post blog: 
 “Cloud states that the American College
 of Sports Medicine and the American Heart Association's guidelines regarding
 weight loss and exercise are unrealistic, especially for those with jobs or
 those looking for jobs. The guidelines encourage exercise for 60 to 90 minutes
 on most days of the week. What he fails to mention is that they also say that
 "research shows that moderate-intensity physical activity can be accumulated
 throughout the day in 10-minute bouts, which can be just as effective as
 exercising for 30 minutes straight. This can be useful when trying to fit
 physical activity into a busy schedule." 
 What Jake neglects to mention is that, unfortunately for those
 who seek to lose weight via exercise, the ACSM admits exercise doesn’t work.
 From the AHA/ ACSM paper titled: Physical
 Activity and Public Health. Updated Recommendation for Adults From the American
 College of Sports Medicine and the American Heart Association (page 7):
 “It is reasonable to assume that persons with relatively
 high daily energy expenditures would be less likely to gain weight over time,
 compared with those who have low energy expenditures. So far, data to support
 this hypothesis are not particularly compelling.”
 Also from Jake’s Huff Post blog (he is quoting Dr. Robert
 Sallis, past president of the American College of Sports
 Medicine):  
"If exercise were a
 pharmaceutical it would be the most potent drug ever invented. Exercise has
 been clearly proven to prevent and treat chronic diseases and lower mortality
 rates. From a scientific perspective, any attempt to discredit the value of
 exercise is just laughable and potentially very harmful to the public. As a
 physician who works hard to get patients more active, I find it very
 irresponsible for Time magazine to run a story that so misrepresents
 the facts."
Well, Dr. Sallis isn’t quite
 correct. All of the studies done on exercise that are used as iron clad proof
 that exercise prevents and treats chronic disease and lowers mortality rates
 are epidemiological / observational studies. These types of studies are not controlled
 research studies. They can only suggest an association - they do not prove
 cause and effect. Just because people who exercise regulary live longer and are
 generally healthier than those who don’t doesn’t mean that the exercise caused
 these benefits. 
But why? Why does exercise have little to no effect on fat
 loss? There are many reasons including increased appetite and being more
 sedentary after the workout. An interesting example of this was watching my
 daughters ride their bikes around Mackinac Island last week while we were on vacation and after the 8 mile ride all they wanted
 to do was sit in bed and read. 
But the most important issue is the understanding of the
 language of fat loss. What tells the body to release fat from the fat cells? 
Fat loss is not a numbers game. In other words, a calorie is
 not always just a calorie. Fat loss is a hormonal game. Fat is not released
 from the fat cells because you burn calories doing exercise. No one loses fat
 without altering their diet and sticking to that alteration. And the specific
 alteration is a reduction in carbohydrates, not necessarily calories, which in
 turn reduces insulin secretion, which in turn allows the lipids to be released
 form the fat cell. That's the biochemistry. We don't get to vote on it. There
 are other issues, but this is far and away the most critical. 
And why do so many experts and the ACSM assume exercise will
 work even though time and time again research fails to support the assumption.
 So too do the failures of millions of Americans who try to shed the pounds by
 sweating to the oldies. 
A thorough read of Gary Taubes' book Good
 Calories Bad Calories explains this in great detail. According to Gary: 
"Obesity is a disorder of excess fat accumulation. So
 the question everyone should be asking and always should have been asking is
 what factors regulate fat accumulation? As it turns out we've known that since
 the 1960s and it is not controversial. You can find it in endocrinology and biochemistry
 textbooks, just not in obesity textbooks. Fat accumulation is fundamentally
 determined by the hormone insulin and our insulin levels go up and down with
 the quantity and quality of carbohydrates we consume. The more carbs we eat,
 the more refined they are and the sweeter they are (the more fructose in them,
 in other words), the more insulin we will ultimately secrete. The higher our
 insulin levels, the more fat we accumulate."
Exercise cannot and does not solve the problem of fat
 release from the fat cell. The real key to the fat cell is not exercise. It is
 the control of hormonal tone and the most important hormone to control is insulin. 
As the late Carl Sagan said: "Science as a candle in
 the dark."